Pure Jewels is a family owned jeweller with 3 generations of Asian heritage behind it. Their shop in the heart of Green Street in London’s east end is spectacular and would look at home amongst the designer brands of Bond Street. In addition to their range of quality jewellery and watch brands they also create and design their own themed ranges each with origins from Asian culture.

Although they have their own in-house team of designers Pure Jewels invited Greenhouse to create ideas to present their Vinyasa Collection which has its origins in design elements taken from the Peacock, the Lotus Bud and Mughal Architecture.

Our designs beautifully reflected the heritage and traditions of the jewellery and it’s cultural origins.